Tips for Adapting to the Customer’s Ever-Changing Needs
Your customers’ needs, perceptions, and preferences constantly change. Even if customers are purchasing the same products that you sold over the past five years, you can be assured that...
Service Excellence and the Art of Leadership
Leadership is an art, something required to make any business succeed. When employees watch one strategy after another fail or provide few results, they become increasingly skeptical. Without seeing...
Outdated Marketing Strategies to Avoid
New marketing strategies surface every year. At the same time, other strategies become outdated and ineffective. Even so, some companies still use old strategies that have no benefit. With...
Facebook Marketing Features That You May Not Know About
Today, more than 1.6 billion people are active on Facebook every month. From a marketing perspective, this opens incredible doors of opportunity. Although you may be aware of some...
Creating Superior Sales and Marketing Experiences with Personalization
For your business to succeed in an era of technology, including apps, kiosks, robots, and more, it is imperative that you learn ways to keep your value proposition relevant....
How to Be More Effective at Geotargeting Customers
In case you are unfamiliar with the term “geotargeting,” this refers to a practice in which different content is delivered to a website user based on his or her...
How to Make Your Sales Presentations More Palatable
Unless your sales presentations capture and retain attention, the message will be lost. In reality, your presentation can be the difference between customers buying from you or turning to...
The Value of Adding Video to Your Branding Strategy
When building or growing a business, it is imperative to keep your brand visible to the people who are forming opinions about you. When done correctly, a branding strategy...
Avoid Making These Top 10 Website Mistakes
Recently, the internet celebrated 25 years of existence. While people have learned valuable lessons throughout that time, it is interesting that many still make the same mistakes. When you...
How to Get the Most Out of Business Networking
Time is one of your most valuable resources as an entrepreneur. Unfortunately, many entrepreneurs make the mistake of trying to network with as many people as possible. However, it...