Want proof? MarketingSherpa recently found:
Over 8 out of 10 companies say a lack of "quality sales leads" is their single biggest challenge. (Up from 7 out of 10 last year!) And CEO Insights found the lowest percentage of salespeople making quota ever tested. Fewer leads = more sales. That's right. Sirius Decisions found that companies with fewer, better qualified leads sold more than companies with lots of leads.
What's the answer for btob lead generation? Need to master the conversion of prospects to customers? The formula's simple. Just focus on six things:
Simplify, entertain, educate, serve, listen, share (click to learn more) - that's the magic formula for success today - the way to drive high quality sales leads and grow revenue.
You're probably thinking "Who are you?
I'm, Jeff Ogden, the Fearless Competitor and President of Find New Customers, the btob lead generation company. Companies outsource to Find New Customers to rapidly grow revenue and improve performance. As the Fearless Competitor, I believe we should all work hard and play hard. But most importantly, I aim to live by three letters.
Have you given away today - asking nothing in return?
You can email me at jeff.ogden at findnewcustomers.com, follow us on Twitter at @fearlesscomp or call (516) 495-9350. And you call also check out our company description on Linkedin, Jigsaw or visit our Facebook fan page.
Or use the form below to schedule your free 30 minute business review to discuss B2B lead generation in your company.
Please complete the form to request your free 1/2 hour phone consultation. Don't worry. No sales pitch whatsoever - not from either of us!
Learn about business to business lead generation on YouTube from Find New Customers by clicking below.
"Your content is fantastic, you do so much great thought leadership work, and obviously your networking and your social skills are extraordinary!"
Paige O'Neill, VP Marketing, Aprimo
"If marketing to marketers is like cooking for chefs, Jeff Ogden is the Wolfgang Puck of marketing. His insights, instincts and ingenuity about getting customers engaged and keeping them involved are well known in the industry. And, he's a heck of a nice guy to boot. I wouldn't hesitate to work with Jeff now or in the future."
Steve Gershick, Founder, DemandCon
“I've known Jeff Ogden for about a year. We met after I read his terrific whitepaper, How to Find New Customers, and was blown away by all the expertise and knowledge on business to business lead generation that he shared. Not only did I learn a ton from his whitepaper (and Lead Gen is part of what I do), but he continues to share with me each time we connect by phone, email, on Facebook, Twitter. He's everywhere, by the way!"
T J McHugh, Founder, Sales Rescue Team
“I've followed Jeff's progress over the past 12 months with interest and I have no doubt that he is the thought leader in the B2B lead generation world. His ideas, articulated so well in his 'Find New Customers' whitepaper, resonated with me on 2 levels - as a consultant trying to promote my own and other clients' companies and as the ex marketing head of a number of high profile brands fending off the untargeted approaches of companies trying to sell me their services. If those companies had read Jeff's whitepaper, things might have been different."
Ben Blackler, Travel & Tourism Marketing Strategist, Navigator Marketing
“We reached out to Find New Customers (FNC) because of their remarkably broad and deep network of top marketing experts. FNC's is uniquely qualified to bring marketing professionals insightful thought leadership across several important marketing areas, including sales and demand generation.”
Paige O'Neill, VP Corporate Marketing and Comunications at Aprimo
"The folks at Find New Customers are experts in B2B demand generation. Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople."
Paul Dunay, VP Global Services Marketing, Avaya, and author of Facebook for Dummies and Buzz Marketing for Technology.
"If more people listened to Jeff, a lot more would be sold."
Dan McDade, President, PointClear
"Huge believer in lead gen programs. I developed successful program utilizing integrated Marketo/Salesforce platform combined with telesales support. It was truly amazing how quickly we saw results in terms of building a qualified pipeline. Your terrific white paper, How to Find New Customers was a huge help to us.
Jamie Deperdang, NSI Marketing Services
"All the content we've ever sent from Find New Customers has been very helpful. Thank you for sharing your great content."
Marketing Consultant in Italy
"Ogden's created amazingly viral white papers (on B2B demand generation)" (like How to Find New Customers (Lead generation), Definitive Guide to Making Quota (Sales), and Moving from Transactional to Conversational Email Marketing (Email marketing))
TJ McHugh, SalesRescueTeam.com
"Jeff has an amazing insight in making the efforts to identify demand requirements and to build credible funnels of qualified sales leads look effortless."
Ed Lemire, Executive Vice President, Acteva
"Jeff has a passion for all things sales and marketing. He understands traditional methods and has immersed himself in the social media scene. If you want to get motivated - and get connected ... talk to Jeff!"
Trish Bertuzzi, President, The Bridge Group, Inc.