Influencing Your Sales Team Without Being Authoritative
Whether intentional or not, some managers appear authoritative as they drive their sales team to success. As a manager, you need to be in control. However, to achieve better...
Enhancing the Buyer’s Journey with Unique Content for Every Stage
To take your buyer on an incredible journey, you must provide relevant content every step of the way. Before purchasing anything, the buyer goes through a funnel. This includes...
The Top Online Marketing Trends Ruling 2016
Every year, marketing trends change. As you work hard to build your business and convert customers, you need to be aware of these trends. Although 2016 is winding down,...
SMS: A Powerful Marketing Trend
Today, millions of people use mobile messaging. In fact, 57 percent of consumers in the US report using SMS at least once a day. For the annual volume of...
Text Messaging in 2016 and 2017: Change Your Business for the Better
Specific to business, text messaging has changed dramatically. For the remainder of 2016 and all of 2017, you can use change your business for the better by using text...
3 Customer Experience Pitfalls to Avoid
Among the many customer experience pitfalls that you need to avoid, three stand out. When customers have a positive experience from beginning to end, you will see your business...
Tips for Becoming an Expert in Digital Marketing
Digital marketing is critical to business success. For that reason, you need to do everything possible to become an expert. However, because digital marketing constantly changes, reaching a level...
Tips for Using a Celebrity to Market Your Brand
To effectively market your brand, you need to consider all your options. For instance, you might hire a celebrity to endorse your product or service. Celebrities have lent their...
How Customers Measure Your Business
As a business owner, you constantly scrutinize your customers. You use different tools to determine what products/services they interested in, where they live, how often they visit your website,...
Selling: Both Art and Science
While some people consider selling to be art, others think of it as science. In truth, selling is both art and science. To be successful in sales, you need...