Frequently Asked Questions about the Services of the B2B Lead Generation Company Find New Customers.

We've attempted to answer some of the questions normallly asked about our business to business lead generation services. We hope you find your answer below, but feel free to send an email to sales at findnewcustomers.com if not.

Can't I just buy Marketing Automation software? Won't that fix my lead generation problem?

Unfortunately, no. No more than power tools turn you into a house builder. Lead generation takes people and processes. It takes cooperation between marketing and sales. It takes great story-telling skills. Problem is that software does not deliver those. For instance, Lead Nurturing needs a Problem to Solution story with compelling "hooks" from one to another. In the great book, Content Rules, they talk about the need to "talk human." Do those things come from software. No, they don't.

Don't I need a software expert? Surely a generalist cannot help.

Find New Customers is a certfied Gold Silverpop partner and we've also worked with other marketing automation systems. What has struck us is the amazing similarity between systems. Lead scoring is lead scoring, for instance. The key to success, in our minds, is the ability to clearly define what is a qualified lead in your business. Setting those rules up in software is a piece of cake. Bottom line, software jockies are a dime a dozen but a lead generation expert is rare.

What is the best time to start with Find New Customers?

We recommend you begin as soon as the leadership time has committed to fix the lead quality problem once and for all. You make be starting to look for marketing automation software, have selected software, or be trying to re-implement software, For more examples of our services, please visit the How We Help You page.

How will we know it will work?

That's a great question. After all, everyone from Google to the Yellow Pages say they can fix the problem. But if you study the experts in B2B lead generation, you will see they all agree on approach, and that is the approach used by Find New Customers.

How long will it take?

Results are fast, and slow. Benefits start happening quickly. Connecting your website to a marketing automation system means you can capture quality prospect data. But results also happen slowly. Lead nurturing takes planning and patience. Jon Miller, VP of Marketing at Marketo talks about the "Flywheel effect." A flywheel is really hard to turn, but by pushing for a long time, it slowly begins to turn faster and faster. Once it is up to speed, it is hard to stop. That's how lead generation works. Results come slowly and build and build.

Do you have other questions we can add here. Please let us know.