Great example of Personality - Fearless Competitor on Hubspot TV!

HubSpotTV is the weekly show at the fast growing inbound marketing company Hubspot. Recently they had a guest, jeff ogden, the Fearless Competitor and President of Find New CustomersView

Laugh and Learn featuring @fearlesscomp

Using Personality for Lead Generation - featuring Find New Customers and Acxiom

Create (Buyer) Conversations with Personality

How some of the fastest growing companies use wit and humor to engage in conversations with prospective buyers. This page is dedicated to that goal.

To see a sample of how a fast growing Canadian software company uses Personality, click on the video below.

Complete the form below to join our merry band focused on adding personality to the mix in BtoB marketing. For completing the form below, you are saying you wish to join our band.


Engaging Buyers with Personality - recorded webinar

Ben Rothfeld of Acxiom and Jeff Ogden of Find New Customers share innovative ways companies attract prospective customers.View

Marketing Key 2 is Entertain

In the 6 Keys to BtoB Marketing success, we share 6 ways companies gain a competitive edge.

Key #2 is Entertain.

Take a look at various sites of companies that sell to other companies. Most are painfully boring.

It's time to let your personality shine and attract sales leads with wit and humor.

* = required

Inexpensive Approach to Demand Generation using Personality

Rebecca Corliss
Hubspot shoots a music video in their offices using their employees.View

Example of Lead Generation using Personality (SuiteMates by Kinaxis)

Suitemates
In our webinar, we described it as the "big budget" approach. Without doubt, Kinaxis spend some money on it - their CMO was looking for a "home run." But they also found creative ways to hold down costs - like using a studio with all sets and filming multiple segments in one day.View
 
 
Share |
Web Statistics