digital marketing

Steps for Improving Your Digital Marketing Campaign

Digital marketing is key for business success. If you have a lackluster or ineffective campaign, making improvements is critical. With the steps provided, you will have no problem improving your current digital marketing campaign. Helpful Steps for Improvement Analyze and Revamp Your Current Strategy – Following the same marketing pattern year after year is an […]

customer service tips

Tips for Adapting to the Customer’s Ever-Changing Needs

Your customers’ needs, perceptions, and preferences constantly change. Even if customers are purchasing the same products that you sold over the past five years, you can be assured that something is different with your interaction from five years ago to today. You can see this change in the way that customers conduct research and communicate […]


Service Excellence and the Art of Leadership

Leadership is an art, something required to make any business succeed. When employees watch one strategy after another fail or provide few results, they become increasingly skeptical. Without seeing a strong commitment to leadership that goes beyond the rollout of a new service initiative, they become confused and unmotivated. Regardless of the service program, vision […]


Outdated Marketing Strategies to Avoid

New marketing strategies surface every year. At the same time, other strategies become outdated and ineffective. Even so, some companies still use old strategies that have no benefit. With marketing, the goal is to persuade people to buy your product or service. By avoiding outdated tactics, your level of persuasion increases. Ineffective Marketing Strategies Advertising […]

social media marketing

Facebook Marketing Features That You May Not Know About

Today, more than 1.6 billion people are active on Facebook every month. From a marketing perspective, this opens incredible doors of opportunity. Although you may be aware of some of the more well-known methods for generating leads, targeting an audience, converting customers, and improving relationships, you might now know about some of the other available […]

marketing and sales

Creating Superior Sales and Marketing Experiences with Personalization

For your business to succeed in an era of technology, including apps, kiosks, robots, and more, it is imperative that you learn ways to keep your value proposition relevant. Here are some principles that will help you customize and personalize your sales and marketing experience sales and marketing experiences. Authenticity and Perks Typically, employees are […]


How to Be More Effective at Geotargeting Customers

In case you are unfamiliar with the term “geotargeting,” this refers to a practice in which different content is delivered to a website user based on his or her specific geographic location. For both organic and pay-per-click (PPC) searches, this is an excellent way to target local customers and prospects. Whether you are starting a […]

better sales presentation

How to Make Your Sales Presentations More Palatable

Unless your sales presentations capture and retain attention, the message will be lost. In reality, your presentation can be the difference between customers buying from you or turning to the competition. Unfortunately, most presentations lack pizzazz and few are compelling enough to motivate someone into making a buying decision. With the right strategies, your sales […]

video marketing

The Value of Adding Video to Your Branding Strategy

When building or growing a business, it is imperative to keep your brand visible to the people who are forming opinions about you. When done correctly, a branding strategy will push your website to the coveted first page of Google searches. Since 94 percent of users click on these first-page results, you want to achieve […]

website development

Avoid Making These Top 10 Website Mistakes

Recently, the internet celebrated 25 years of existence. While people have learned valuable lessons throughout that time, it is interesting that many still make the same mistakes. When you have a website, the goal is to increase traffic to it, which creates an opportunity for you to sell. Unfortunately, the mistakes listed below drive people […]

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