motivate sales team

Influencing Your Sales Team Without Being Authoritative

Whether intentional or not, some managers appear authoritative as they drive their sales team to success. As a manager, you need to be in control. However, to achieve better results, focus on being influential as opposed to authoritative. Sometimes, finding that balance is challenging. Just as there is a fine line between being too pushy […]

content marketing

Enhancing the Buyer’s Journey with Unique Content for Every Stage

To take your buyer on an incredible journey, you must provide relevant content every step of the way. Before purchasing anything, the buyer goes through a funnel. This includes visiting your website, subscribing to your email list, reading your newsletters, talking to a company representative, and deciding to buy or pass. Just as this funnel […]

online marketing

The Top Online Marketing Trends Ruling 2016

Every year, marketing trends change. As you work hard to build your business and convert customers, you need to be aware of these trends. Although 2016 is winding down, you still can still take advantage of this year’s trending strategies. The momentum of technological development is not slowing down. The pace of change is so […]

texting

SMS: A Powerful Marketing Trend

Today, millions of people use mobile messaging. In fact, 57 percent of consumers in the US report using SMS at least once a day. For the annual volume of apps that people have downloaded to smartphones, the number is estimated at 56 billion. These statistics show that you have incredible opportunities with text messaging, as […]

good customer service

3 Customer Experience Pitfalls to Avoid

Among the many customer experience pitfalls that you need to avoid, three stand out. When customers have a positive experience from beginning to end, you will see your business grow. Unfortunately, there is a disconnect between what companies believe they deliver and what their customers actually experience. The goal is to recognize key pitfalls to […]

digital marketing

Tips for Becoming an Expert in Digital Marketing

Digital marketing is critical to business success. For that reason, you need to do everything possible to become an expert. However, because digital marketing constantly changes, reaching a level of expertise is often challenging. Rather than feel overwhelmed, use this challenge to your advantage by getting excited about what this type of marketing can do […]

celebrity endorsements

Tips for Using a Celebrity to Market Your Brand

To effectively market your brand, you need to consider all your options. For instance, you might hire a celebrity to endorse your product or service. Celebrities have lent their names to products and services for the past 60-plus years, so this is not a new form of marketing. Some examples of successful celebrity branding campaigns […]

happy customers

How Customers Measure Your Business

As a business owner, you constantly scrutinize your customers. You use different tools to determine what products/services they interested in, where they live, how often they visit your website, and so on. While you continually measure your customers, they are doing the same with your business. Understanding how your business is measured allows you to […]

the art of selling

Selling: Both Art and Science

While some people consider selling to be art, others think of it as science. In truth, selling is both art and science. To be successful in sales, you need the fluidity and finesse associated with art but the practical skills backed by research that go hand in hand with science. Regardless of what you sell […]

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