good customer service

3 Customer Experience Pitfalls to Avoid

Among the many customer experience pitfalls that you need to avoid, three stand out. When customers have a positive experience from beginning to end, you will see your business grow. Unfortunately, there is a disconnect between what companies believe they deliver and what their customers actually experience. The goal is to recognize key pitfalls to […]

happy customers

How Customers Measure Your Business

As a business owner, you constantly scrutinize your customers. You use different tools to determine what products/services they interested in, where they live, how often they visit your website, and so on. While you continually measure your customers, they are doing the same with your business. Understanding how your business is measured allows you to […]

customer service tips

Tips for Adapting to the Customer’s Ever-Changing Needs

Your customers’ needs, perceptions, and preferences constantly change. Even if customers are purchasing the same products that you sold over the past five years, you can be assured that something is different with your interaction from five years ago to today. You can see this change in the way that customers conduct research and communicate […]

customer service

Two Words that Dramatically Improve Customer Service

From a very young age, children are taught to show respect by saying “please” and “thank you.” Obviously, every child should learn good manners. However, these same manners play a crucial role throughout adulthood. Especially when it comes to customer service, the words “thank you” are vital to success. When genuinely spoken, these words are […]

closing the sale

Tips for Maximizing the Closing Rate of Your Sales Lead Database

In looking at your sales lead database, management of the sales pipeline, and the closing rate, there is a significant connection. Ultimately, the quality of sales leads is what determines the quality of your sales funnel. Therefore, if data gathered through extensive marketing efforts are not actually sales ready, your sales team is wasting valuable […]

customer service

Helpful Tips for Dealing with Unhappy Online Customers

Online customers are no different from those who make purchases from brick-and-mortar companies. They expect a superior product and/or service, as well as outstanding customer service and support. Even if your company provides customers with great service, dealing with a difficult customer is part of business. Sometimes, the customer is unhappy with a situation that […]

communication mistakes

Common Communication Mistakes That Can Negatively Impact Sales and Marketing

Communication with any client is critical, whether you are starting or growing a business. If there are misunderstandings or problems in getting a message relayed effectively, you can be sure that your company’s sales and marketing efforts will suffer. Common Communication Mistakes In reality, some communication mistakes can have major consequences, including a tarnished reputation, […]

customer loyalty

Driving Up Sales with a Premium Customer Loyalty Program

Recently, there has been a notable increase in the number of retailers launching premium customer loyalty programs. After Amazon launched its program, brick-and-mortar as well as online businesses began to follow suit. In fact, many businesses have started to completely eliminate more traditional promotions to introduce quality customer rewards programs. In addition to making things […]

increase customer retention

Effective Ways of Increasing Customer Retention

More than ever, competition in the business world is fierce. Because of that, it is imperative that you do everything possible to attract but also keep customers. The fact is that internal operations play a significant role in your ability to retain customers. Therefore, whether conducting business in person or online, anyone who has contact […]

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