online marketing

The Top Online Marketing Trends Ruling 2016

Every year, marketing trends change. As you work hard to build your business and convert customers, you need to be aware of these trends. Although 2016 is winding down, you still can still take advantage of this year’s trending strategies. The momentum of technological development is not slowing down. The pace of change is so […]

digital marketing

Tips for Becoming an Expert in Digital Marketing

Digital marketing is critical to business success. For that reason, you need to do everything possible to become an expert. However, because digital marketing constantly changes, reaching a level of expertise is often challenging. Rather than feel overwhelmed, use this challenge to your advantage by getting excited about what this type of marketing can do […]

celebrity endorsements

Tips for Using a Celebrity to Market Your Brand

To effectively market your brand, you need to consider all your options. For instance, you might hire a celebrity to endorse your product or service. Celebrities have lent their names to products and services for the past 60-plus years, so this is not a new form of marketing. Some examples of successful celebrity branding campaigns […]

the art of selling

Selling: Both Art and Science

While some people consider selling to be art, others think of it as science. In truth, selling is both art and science. To be successful in sales, you need the fluidity and finesse associated with art but the practical skills backed by research that go hand in hand with science. Regardless of what you sell […]

digital marketing

Steps for Improving Your Digital Marketing Campaign

Digital marketing is key for business success. If you have a lackluster or ineffective campaign, making improvements is critical. With the steps provided, you will have no problem improving your current digital marketing campaign. Helpful Steps for Improvement Analyze and Revamp Your Current Strategy – Following the same marketing pattern year after year is an […]

marketing-plan

Outdated Marketing Strategies to Avoid

New marketing strategies surface every year. At the same time, other strategies become outdated and ineffective. Even so, some companies still use old strategies that have no benefit. With marketing, the goal is to persuade people to buy your product or service. By avoiding outdated tactics, your level of persuasion increases. Ineffective Marketing Strategies Advertising […]

marketing and sales

Creating Superior Sales and Marketing Experiences with Personalization

For your business to succeed in an era of technology, including apps, kiosks, robots, and more, it is imperative that you learn ways to keep your value proposition relevant. Here are some principles that will help you customize and personalize your sales and marketing experience sales and marketing experiences. Authenticity and Perks Typically, employees are […]

geo-targeting

How to Be More Effective at Geotargeting Customers

In case you are unfamiliar with the term “geotargeting,” this refers to a practice in which different content is delivered to a website user based on his or her specific geographic location. For both organic and pay-per-click (PPC) searches, this is an excellent way to target local customers and prospects. Whether you are starting a […]

better sales presentation

How to Make Your Sales Presentations More Palatable

Unless your sales presentations capture and retain attention, the message will be lost. In reality, your presentation can be the difference between customers buying from you or turning to the competition. Unfortunately, most presentations lack pizzazz and few are compelling enough to motivate someone into making a buying decision. With the right strategies, your sales […]

video marketing

The Value of Adding Video to Your Branding Strategy

When building or growing a business, it is imperative to keep your brand visible to the people who are forming opinions about you. When done correctly, a branding strategy will push your website to the coveted first page of Google searches. Since 94 percent of users click on these first-page results, you want to achieve […]

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