better sales presentation

How to Make Your Sales Presentations More Palatable

Unless your sales presentations capture and retain attention, the message will be lost. In reality, your presentation can be the difference between customers buying from you or turning to the competition. Unfortunately, most presentations lack pizzazz and few are compelling enough to motivate someone into making a buying decision. With the right strategies, your sales […]

website development

Avoid Making These Top 10 Website Mistakes

Recently, the internet celebrated 25 years of existence. While people have learned valuable lessons throughout that time, it is interesting that many still make the same mistakes. When you have a website, the goal is to increase traffic to it, which creates an opportunity for you to sell. Unfortunately, the mistakes listed below drive people […]

local marketing

Proven Methods for Stepping Up Your Local Marketing Strategy

Local marketing campaigns can be overwhelming. You may feel that even though you put in a tremendous amount of effort, you are still searching for a needle in a haystack. Most professional marketers agree that the return on investment for local campaigns can be much higher than for campaigns with a global audience. However, businesses […]

b2b marketing

7 Deadly Sins of B2B Marketing and How to Avoid Them

For business-to-business (B2B) marketing, there are seven deadly sins. For the overall success of your business, you need to learn what these sins are but also understand how to avoid them. Deadly Sins to Avoid Lack of Self-Knowledge Self-knowledge is defined as having a true sense of what you do as a sales or marketing […]

pokemon go

Capitalizing on Local Advertising with Pokémon Go

To some people, Pokémon Go is nothing more than a fun and crazy game, but to others, it presents incredible business opportunities. As the trend grows, an increasing number of businesses are recognizing that Pokémon Go can actually be used to bolster local advertising. Pokémon Go uses augmented reality as a means of sending players […]

social media

Quick and Easy Methods for Doubling Your Following on Social Media

Although gaining followers on social media is important, if you chase raw numbers, you could see reduced quality in leads, fewer engagements, and a weaker online presence. However, with the right strategies, you can double your following on various social media platforms without compromising quality. Helpful Tips for Better Social Media Following Content Quality – […]

closing the sale

Tips for Maximizing the Closing Rate of Your Sales Lead Database

In looking at your sales lead database, management of the sales pipeline, and the closing rate, there is a significant connection. Ultimately, the quality of sales leads is what determines the quality of your sales funnel. Therefore, if data gathered through extensive marketing efforts are not actually sales ready, your sales team is wasting valuable […]

lead nurturing

Four Effective Tactics for Lead Nurturing

The number of companies using inbound marketing to generate more leads is increasing. As such, the importance of having an effective lead nurturing strategy becomes obvious. Remember, of your inbound leads, roughly 10% will actually make a purchase. That means there is 90% remaining on the table. To dramatically improve the results of your strategy […]

product development

The Value of Market Sizing When Building a New Product Development Initiative

The first and most critical step in building a new product development initiative is market sizing. With this process, you have the ability to estimate the potential value of a market. Whether you are launching a new product or service, understanding this value is vital to your success. Discovering the market value encompasses learning about […]

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