marketing budget

Marketing Budget: Get the Most Bang for Your Buck

Unlike large corporations that typically have unlimited funds for sales and marketing, as a smaller or startup company, there is a good chance that you face budget restraints. However, developing an effective marketing plan is essential to achieve success. Unfortunately, this can be costly. To be a serious player on a tight budget, it is […]


Tips for Being a More Confident and Successful Sales Person

For some people, selling comes naturally. For others, this type of career can be extremely challenging, especially when feeling awkward or introverted. Regardless of which category you fit in, there are ways to gain confidence and improve your effectiveness. Even when facing a sales slump, the information provided is extremely beneficial. The fact is that […]

sales performance

Ways to Improve Your Underperforming Sales Team

For attracting and securing new customers, you rely heavily on your sales team. Although you might be one of the fortunate companies that have no issues, more than likely there is at least one person who seems to be struggling to meet quotas. Of course, not all months will be strong. However, if sales figures […]


The Best Customer Service Lessons Learned

Providing good customer service may seem easy, but in reality, you need to be very strategic. Many businesses claim that they provide customers outstanding service, but actually, most customers are far from satisfied. Creating a Better Customer Service Experience According to a study performed by Arizona State University’s W.P. Carey School of Business entitled “Customer […]


Tips for Building Trust in Your Organization

An important aspect of achieving success is having stakeholders that trust you. With this, you can help with transformation and be an effective change agent. If you are preparing for a digital transformation project, expect to face big changes. Unfortunately, while you may have backing from some people, others will balk. Obviously, trust is not […]

Conquer That To Do List with These 4 Helpful Tips

HubSpot published another golden nugget of advice this week titled, 11 Practical Tips for Finishing Your To Do List Faster. We fell in love with this post, and wanted to sum up our favorite tips out of this bunch. Jot these down, and get to list making. Remember, it’s not about quantity. Instead, focus on the […]

Here’s a Small Business Marketing Checklist for 2016

We love small business owners, and want to make sure the majority of our content caters to that demographic. This blog is all about finding new customers on a budget. We’ll never encourage you to spend more than you can afford, or throw money away on useless marketing methods. With that said, here’s our recommendations for […]

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