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We invite you to view our CEO presentation entitled "Managing in a Downturn for Competitive Advantage" for Vistage, the world's largest organization of CEOs.

We also invite you to visit our landing page on why you need a Chief Content Officer on your staff.

Brian Halligan, CEO of HubSpot, one of the fastest growing companies ever, once said that a displeased Board of Directors can only pull one or two levers:

1. Put in more money or

2. Fire the CEO

With limited options and Lever 2 looming, CEOs are under enormous pressure to produce results.  The Board looks for regular status updates and wants results!  They could not care less about lead generation, they simply want revenue - lots of it.

The life of a CEO is lonely and difficult.

What to do?

Let's say the Board insists you improve revenue flow.  One of the best ways to do that is to drive more leads for salespeople though best practices demand generation.  But which technique do you use?

There's no limit of options for scarce dollars:

• Attend an event or sponsor one.
• Create a Facebook fan page or use social networks like Twitter, Digg, Delicious, YouTube, etc.
• Develop new content, such as a white paper or eBook.

You may be asking "What's right for me?"

In order to answer that question, we need to explain the unique lead generation approach of Find New Customers.  

The best definition of Find New Customers is this:

We're YOUR VP of Marketing.  Not a vendor.  

Like a VP of Marketing, our goal is to plan do what's best for YOUR company by getting answers to certain questions.

• What is the best process to use?
• Where are the best places to spend to get a return?
• What metrics should we be using to prove the value of what we're doing?
• How can we find outside funding, such as market development funds?

So think of Find New Customers as your trusted Vice President of Marketing, who will come in and spend a few weeks or months putting a personalized program in place -- along with metrics. 

After all, you want a trusted low risk demand generation advisor.  Not a vendor.

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