Client Success - Protegrity

This Marketo client retained the services of Find New Customers for a broad range of services including buyer personas, new marketing targeting, lead nurturing and scoring, content marketing, advertising campaign creation, metrics development and more.

This fast growing startup needed a world class demand generation program, so they turned to Find New Customers. We helped them create buyer personas, value propositions, sales enablement and more.

Purchased a wide range of marketing services from Find New Customers, including guest blog posts, online TV show, articles, YouTube videos and competitive differentiation strategies.

Host the popular online marketing show, Mad Marketing TV, for them.

Problem

Young software company needed some strong marketing content

Solution

The highly acclaimed white paper How to Find New Customers.

Result

Hundreds of sales-ready leads for this software firm.

Soup to nuts marketing for a small insurance company.

• Keyword analysis
• Thought leadership
• Content marketing
• Viral videos

The problem:

Vision of the CMO of “10 Marketing Imperatives’ was sound, but messages were not being heard. Very low traffic to website and landing pages.

Find New Customers Solution

Leverage industry thought leaders to gain credibility. Collect tailored quotes from respected authors, professors and gurus. These quotes were added to landing pages. We’re also creating video clips to engage prospective buyers.

Results

Still in progress but Aprimo is thrilled with the results so far.

“We reached out to Find New Customers (FNC) because of their remarkably broad and deep network of top marketing experts. FNC's is uniquely qualified to bring marketing professionals insightful thought leadership across several important marketing areas, including sales and demand generation.”

Paige O'Neill, VP Corporate Marketing and Comunications at Aprimo