Common Communication Mistakes That Can Negatively Impact Sales and Marketing
Communication with any client is critical, whether you are starting or growing a business. If there are misunderstandings or problems in getting a message relayed effectively, you can be sure that your company’s sales and marketing efforts will suffer.
Common Communication Mistakes
In reality, some communication mistakes can have major consequences, including a tarnished reputation, unhappy clients, poor employee production, and even lost revenue. By considering the following examples, serious problems that would have a direct impact on your company’s success can be avoided.
- Poor Editing – When communicating with the client via letter, email, text, website, blogs, and articles, you need to pay close attention to every detail. Poor editing appears to be very careless. A prime example is sending out a letter with the client’s name misspelled or sending an email that has multiple errors. In both cases, the client sees your company as lazy and unprofessional. With this problem, clients will begin to question their value. Although spell checkers help, take the time to read and reread content to make sure there are no errors. In fact, you might consider the services of a professional editor.
- Providing Bad News Via Email – Another communication error involves sending bad news to a customer via email. Regardless of what the message is, sending it by email will not soften the blow. In fact, delivering the message in this manner is likely to cause a major rift that could dissolve an important business relationship. Instead, you need to contact the client by phone or, if you live in the same city, meet in person. While the news may be bad, the delivery will be respected.
- Turning a Blind Eye to Tough Conversations – No one enjoys difficult conversations. However, when you run a business, they are sometimes necessary. Rather than ignore the situation and hope it will go away, you need to address it head on. To make the conversation easier and the customer more receptive, get your thoughts organized beforehand so that you can speak in a calm, controlled, and informed manner.
- Avoiding Assertiveness – Sometimes, people confuse aggressiveness with assertiveness. In reality, there are distinct differences. For instance, aggressiveness is pushy without regard to another person, whereas assertiveness is about being bold but respectful. Being assertive, whether you are talking to a difficult client or employee, allows you to say what needs to be said. By being clear, there is a much better chance of reaching a compromise.