




Mad Marketing TV
Inside the Mind of the B2B Buyer found that 95% of buyers consume content (white paper, eBooks, webinars, podcasts, blog posts, etc.) during the buying process.
Junta42 found that only about 3% of companies had a content strategy mapped to the buyer journey.
The need is real!
Here are some expert tips from Joe Pulizzi, co-author of Get Content, Get Customers
"Publishing is the new marketing"
To attract and retain customers, you must deliver valuable, relevant and compelling content to your customers on a consistent basis.
This is the only way to maintain or change buyer behavior.
You must become the trusted, expert resource for something relevant to your customers. That's the way to do demand generation and provide your sales teams with high quality sales leads. If you are looking for a top-notch lead generation company, we hope you will consider Find New Customers.