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We are all publishers now

"Publishing is the new Marketing" -- webinar with Joe Pulizzi and Jeff Ogden

Joe Pulizzi
If your company is looking for sales leads, you need to implement demand generation programs. This is why companies turn to lead generation companies like Find New Customers to help them implement lead generation programs to drive important sales leads. Thanks to our friends at Avitage for creating this streaming lead generation video.View

Does content matter?

Inside the Mind of the B2B Buyer found that 95% of buyers consume content (white paper, eBooks, webinars, podcasts, blog posts, etc.) during the buying process.

Junta42 found that only about 3% of companies had a content strategy mapped to the buyer journey.

The need is real!

Here are some expert tips from Joe Pulizzi, co-author of Get Content, Get Customers

"Publishing is the new marketing"

To attract and retain customers, you must deliver valuable, relevant and compelling content to your customers on a consistent basis.

This is the only way to maintain or change buyer behavior.

You must become the trusted, expert resource for something relevant to your customers. That's the way to do demand generation and provide your sales teams with high quality sales leads. If you are looking for a top-notch lead generation company, we hope you will consider Find New Customers.

Think Like a Publisher

This page explains the publishing mindset and why it's an imperative today.View

Attract and retain customers with content

To generate sales leads, you need content. Lead generation to attract and retain customers takes great content mapped to buyer variables. This is why companies turn to lead generation company Find New Customers.View
 


 
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