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Blue Ocean Strategy overview
Blue Ocean Strategy is the process of defining uncontested market space. This presentation, by the authors of the famed book, gives a nice overview. We're big fans of this approach because it matches the mission of Find New Customers - focusing on the demand side of business and acquiring new customers.Download Now
Grande Guide to Lead Scoring by Eloqua
Great new eBook on lead scoring from Eloqua. How to identify the best sales opportunities from leads.Download Now
The State of Inbound Marketing by HubSpot
HubSpot surveyed and found some remarkable results by companies focusing on inbound marketing. For example, sales-ready leads cost a whopping 60% less when generated from inbound rather than outbound marketing.Download Now
Science of Retweets by HubSpot
Twitter is invaluable for sharing content today. Social media expert Dan Zarella of Hubspot shares tips on using ReTweets.Download Now
20 Tips for Improving Email by Marketo partner Strongmail
Email is the primary way businesses connect with customers and prospective buyers. This ebook covers tips and ideas on how to best make this work for you.Download Now
Can Linkedin Increase Your Sales? by Jill Konrath
Great ebook by Jill Konrath on using Linkedin to increase salesDownload Now
Prospect-Driven Marketing by Arthur Germain and Jeff Ogden
The new eBook, Prospect Driven Marketing, is a quick guide to the realities of lead generation today. Highly recommended!Download Now
The Goobledygook Manifesto by David Meerman Scott
This eBook, by the great David Meerman Scott, is one of my favorites. It discuss how so many businesses use terminology that means nothing to prospective buyersDownload Now
The New Rules of PR by David Meerman Scott
Public relations is an important part of B2B marketing, but the old ways no longer work. David Meerman Scott's new ebook shares great and radical ideas on how to engage buyers directly.Download Now
