Keywords are the terms buyers use to search for your products and service online. This is one of the most important steps you can take in B2B marketing. Developing and using keywords is one of the critical steps in B2B marketing. Kirsten Watson, Director of Corporate Marketing at Kinaxis - the fast growing supply chain software company told me "We use our keywords religiously in everything we do."

Like Hubspot, Find New Customers is a strong advocate of natural or organic search. We do this for a simple reason. Organic search or SEO is an asset that you develop over time. Pay per click is an expense. If you stop Pay per Click, it is gone. If you stop SEO, it keeps generating business. SEO is permanent. PPC is temporary.

Go to Google Adwords or use a tool like Wordtracker.com to generate keywords. Look for so-called long-tail terms - very specific searchs that are less competitive and generate very specific searches. Document your keywords. You will use them in all of the content you create.