Intro to Free Tools

Here's where you'll find great free tools and content for B2B lead generation.

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Calculators and Tools

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Worksheets and Checklists

B2B marketers, eager to know how social media fits into the marketing mix, can use the Social Technographics® Profiles of business decision-makers to design marketing programs that not only capitalize on emerging social behaviors but also fundamentally change the nature of the marketing relationship between B2B buyers and sellers.Read More

A good list of questions and process for use in developing buyer personas.Download Now

Terrific content map tool from AvitageDownload Now

Are you ready to do demand generation? Take this quick self assessment and find out.Download Now

How do your Sales & Marketing processes compare with the winning behaviours of Today’s Best-in-Class? We’ve distilled what we’ve learned about these organisations into 20 best practices that can help you to compare your current processes against many of today’s top-performers. We’re not going to suggest that our short checklist is a substitute for a thorough analysis - but many organisations have found that this simple self-evaluation can help to highlight areas that are worth a more detailed evaluation.Download Now

One the most important tools in the marketing arsenal is the case study. This free worksheet helps you ask the right questions and collect the right information to create a great case study.Download Now

A sample plan to walk the prospect from Problem to Solution so that he becomes a sales-ready lead.Download Now

Lead scoring is a way of determining who is and who is not - a good prospect. This quick and easy guide was developed by our friends at Marketo.Download Now

One of best ways to leverage marketing content is to map it to the buyer persons and buying processes of your prospective buyers. This worksheet shows you how it is done.Download Now

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