Here’s Why Mobile Marketing is Calling Your Name

Have you heard of mobile marketing? Chances are, the answer is yes. Now, let’s take it one step further. Have you implemented any mobile strategy into your current marketing initiatives? Most of you hesitated. You love the idea of mobile, but when it comes to actual implementation, you’re still lost. That’s completely ok, as long as you don’t plan on being lost forever. Here’s why we are currently obsessed with mobile marketing.

1. There’s endless room for personalization. 

Most people keep their phone within arm’s reach. Although you shouldn’t be invasive, you can engage with customers at any hour of any day. Can you say the same about email marketing, or even the dreaded direct mail? No way.

2. Name three people under the age of 50 who don’t own a cellphone.

If this is an easy task, then maybe you’re hanging out with the wrong people. Dare I say, most people even over the age of 50 own a mobile device. Beyond games, texting, etc., it offers senior citizens a form of safety and protection.

3. The options are endless.

Develop an app, take advantage of SMS marketing – so many possibilities. So, where do you start? Find the option that matches your budget and your customer. At the end of the day, it’s about what your customers want, so plan accordingly.

4. You don’t need boatloads of cash to be successful. 

Just for an example, there are some SMS marketing companies that offer a plan for as low as $0 – yep, that’s right! Imagine being able to reach qualified customers for free. Point is, if you do your research, mobile marketing doesn’t have to cost an arm and a leg. You can promote your product or service on a budget.

Let us be the first to say, you either need to go mobile or get left behind. There is no other option. Mobile helps you stay on top of current marketing trends, while working with a limited budget.

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