How to Get the Most Out of Business Networking


Time is one of your most valuable resources as an entrepreneur. Unfortunately, many entrepreneurs make the mistake of trying to network with as many people as possible. However, it is a better strategy to connect with people who can help you overcome challenges and grow your business. To be successful, use your time to connect with the right mentors, clients, investors, and other entrepreneurs.

You need to spend the majority of your time building a superior product or service, conveying your message to the marketplace, ensuring your business operations are flawless, and raising capital to bring your dream to fruition. The following tips will also help you get the most out of business networking so you have more time for other tasks.

Better Business Networking

  • Nurture Current Relationships – Although building new relationships is imperative, make sure that you continue nurturing past relationships with mentors, clients, classmates, colleagues, teammates, and so on. That way, you have a pool of trusted knowledge to tap into when needed.
  • Conduct In-Depth Research – Before going in front of a new crowd at a seminar, convention, symposium, or meeting, research the attendees, leaders, and organizations. That way, you can utilize your time more efficiently by networking with people who are most beneficial to your company. Ultimately, you can identify mutually beneficial projects for immediate collaboration.
  • Take Advantage of Technology – There are many unique ways to network. This includes events, articles and blogs, newsletters, and even text messaging services. As an example, SlickText can be used for marketing purposes, as well as networking. Loaded with powerful features, you can market your business while networking with people who will help your company grow and succeed.
  • Ask Questions – Although you want to listen more than you speak when networking, you also need to ask captivating questions and start dialogues when appropriate opportunities arise.
  • Have a Compelling Story – If you can articulate your company’s mission in a compelling story, more people will respond favorably and immediately. In this case, the goal is to create a narrative that is conceptual, convincing, and exciting.
  • Keep It Personal – Networking is about building lasting business relationships, but it is also about making long-term personal connections. Especially for the first few interactions, conversations should cover business and personal matters. This helps people drop their guard and be more open to forming a new friendship. These personal connections will benefit your business for years to come.