Vignette Overview of Inbound Marketing

9 out of 10 buyers say they found the seller

If your salespeople are pounding the phones and emails looking for prospects, the unfortunate reality is that they're competing over table scraps. The old way of finding sales leads barely works.

It's not the the blind squirrel never finds a nut - it's just that he's one very hungry squirrel.

Bottom line - if you are relying on cold calling, you almost certainly won't make quota and your job is in jeopardy.

Enter inbound marketing.

Inbound marketing is the process of attracting prospective customers to you, when they are ready.

The key to inbound marketing is to make your website into an attractive and informative destination and use landing pages and offers to encourage visitors to engage your content.  Your goal is to build a solid relationship, so when they decide to buy, they turn to you.>

The company that coined the term inbound marketing is HubSpot, and they have done a wonderful job of creating compelling content.

Attract people to your landing pages using social networks.

• Create blog post that directs them there.
• Tweet about it and get others to tweet about it too.
• Create content on FaceBook with links to your landing page.
• Post a note on your website
• Create a funny video with a link
• Use your imagination.