Incorporating Video into Your Social Media Strategy

video marketing

If you are not already incorporating video into your social media strategy, now is the time to do so. Almost 90 percent of businesses now state that video forms a critical aspect of their marketing strategy. Clearly, in order to keep up with the competition, video is the way to go. Even so, many businesses continue to struggle with how to effectively include video in their social media strategy. Below, we cover some tips to help you get started.

Instructional and How-to Videos

A great way to produce valuable, interesting video content is to show your viewers how to do something. Along with attracting new followers, this technique helps to increase shares. When handled correctly, instructional and how-to videos can even help you become an influencer within your industry. The key to making this method work is ensuring that your videos are easy to follow and include valuable content viewers would typically expect to pay to see.

Leverage Trending Topics

Everyone hopes to create the next viral video, but it’s not always as easy as you think. In fact, it’s more akin to a million-to-one shot. Instead of trying to hit such a broad topic, advantage of topics that are already trending on social media. Both Facebook and Twitter provide a section detailing trending topics, which can make it easier for you to keep your finger on the pulse of what interests your audience. By creating a video on such topics, you can create valuable content with the potential to secure a massive amount of views and shares.

Measure Video Content Success

Of course, regardless of how creative your video content might be, you still need to measure performance to ensure that your strategy is working. A video hosting platform is an excellent way to measure the success of your video. With this method, you can upload videos to YouTube at no cost and then analyze the success of your video content, including shares and views. In order to gain even more insight into the performance of your videos, you may wish to sign up for a paid account at a platform such as Vimeo. This method will give you far more in-depth analytics, including the type of audience your videos attract and the length of time people spend watching your videos.

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