Overview of the Lead Generation Assessment Service

A simple and low cost way to start. This is the process used by most new clients.  A two week assessment for $5,995 plus expenses.

Going to a doctor for a checkup is simple. We expect the doctor to run tests and give us a personal recommendation.   

That's the service delivered by the Lead Generation Assessment -- a simple personalized diagnosis and recommendation.

This simple and inexpensive assessment over two weeks onsite discovers and delivers a simple report -- your personalized lead generation challenges with recommendations.

$5,995 plus reasonable and customary travel expenses 

Goal: To provide client with a brief but personalized assessment of current lead generation programs along with specific recommendations.  It can optionally lead to a full demand generation proposal. (Topics we cover include)

• Stakeholder needs and desires - What are we trying to accomplish and how do we measure success? Interview all key stakeholders.
• Value Proposition - Is it measurable, specific, time-fenced and balanced?
• Website - Does it reflect prospect issues and can prospective customers find their problems and get answers?  Where do we rank in key search terms so we can be found when prospects search?
• Marketing and customer database - Are they complete and accurate?  What information are we missing and how can we plug the gaps?
• Customer personas and media consumption - Are they well-defined and documented?
• Customer buying process - Is it defined and documented?  Does our selling process match?
• Marketing content - Is it mapped to Customer Personas and Buying Processes?  Where are the gaps?
• Lead scoring - How do we determine which leads to give to sales and how do we ensure the prospect is truly ready to talk to sales?
• Digital body language - What is our mechanism to track prospect behavior online?  How are we capturing prospect information?  Are we using a progressive approach?
• Sales messaging - What do salespeople say?  Is it effective or can it be improved?
• Sales process and forecasting - What is the process being currently used and how well does it fit how prospects buy?

You will receive a complete and personalized written assessment.  You can choose to use this to focus your efforts or Find New Customers can provide a complete demand generation proposal. 

The personalized recommendation is typically delivered within 10 working days of services completion.

Payment Terms: 50% upon signature, before work begins. Balance after acceptance of report.

Demand generation made simple

If you're interested in the Lead Generation Assessment service, please complete the form below and we will contact you.