Mad Marketing TV
There's a reason I talk about marketing automation last.I can go to Home Depot and buy power tools -- that does not mean I can build a house. So too marketing need great processes and content matched with customer buying processes. Nothing replaces the need for content and processes.
That said, marketing automation plays a key role. Tracking digital body language and sharing the right information with the right person at the right time is possible due to automation. The marketing database needs to be accurate and should live in marketing automation.
Marketing automation software like Marketo, Eloqua, Silverpop and the like ase essential tools for business to business sellers today. But they are certainly not "install and forget" tools.
Here are a few things needed to deploy marketing automation
- Squeaky clean date
- A differently focused website
- New sales and marketing processes
- Lots and lots of landing pages
- Lots and lots of great content
Please check out our Marketing Automation Acceleration service.
