Marketing Automation Jumpstart Program

Congratulations on your purchase (or planned purchase) of marketing automation from Eloqua, Marketo, Silverpop Engage, Genius.com, Manticore, Pardot, Market2Lead, etc. means you are committed to improving lead generation in your business.

Therein lies the rub. Marketing Automation software ENABLES lead generation - it does not DO lead generation. But unfortunately, many companies in effect buy a Ferrari and keep it in the garage due to a lack of racing fuel, pit crew and an expert driver.

Vendors give you templates and tools to start, but this is akin to a crash course to get you to drive one lap around an empty racetrack. In fact, one of the largest marketing automation vendors told us that most company load their house list and ask "What's Next?"

Winning races takes much, much more - an expert driver, a top notch pit crew and racing fuel. The focus should not be just on the car.

Remarkable content and solid processes are the fuel, pit crew and driving skills for that Ferrari. But few companies have the time or talents in house to produce the content and processes needed.

The focus of the Marketing Automation Jumpstart program is this:

We don't implement marketing automation. We prepare YOUR company for marketing automation.

In fact, marketing automation expert David Raab (author of Raab Guide to Marketing Automation) says that companies "with little marketing automation experience should seriously consider using an outside expert to ensure and smooth and effective implementation."

This is where the professionals at Find New Customers come in. Our expertise in creating b2b demand generation programs are exactly what businesses need.

To learn more, please download DG Report's "Don't Buy Marketing Automation and Let It Collect Dust."  Just click the link below to download this important report.

There is a special set of deliverables in this process. At the end, you receive a ring binder filled with specific plans and actions.

1. Determining ideal customer profiles 
2. Developing buyer personas 
3. Agreeing on a universal lead definition 
4. Agreeing with sales on qualification criteria. 
5. Mapping the lead nurturing process - from problem to solution in a story-telling format. 
6. Assigning positive and negative point values based on behaviors and demographics 
7. Planning the lead handoff process 
8. Establishing a service level agreement between marketing and sales 
9. Creating the claw back process when the need arises 
10. Developing the metrics and measures

Costs: We use value based pricing, which means our price is based on the business results you acheive.