Although gaining followers on social media is important, if you chase raw numbers, you could see reduced quality in leads, fewer engagements, and a weaker online presence. However, with...
In looking at your sales lead database, management of the sales pipeline, and the closing rate, there is a significant connection. Ultimately, the quality of sales leads is what...
The number of companies using inbound marketing to generate more leads is increasing. As such, the importance of having an effective lead nurturing strategy becomes obvious. Remember, of your...
Some executives feel that the return on investment from sales and marketing cannot be assessed, especially when compared to revenue-generating businesses. Therefore, they focus on efforts that offer visible...
Text messaging is now one of the most widely used forms of communication for both personal and business purposes. However, to determine the true value of text messaging as...
The first and most critical step in building a new product development initiative is market sizing. With this process, you have the ability to estimate the potential value of...
Unlike large corporations that typically have unlimited funds for sales and marketing, as a smaller or startup company, there is a good chance that you face budget restraints. However,...
For some people, selling comes naturally. For others, this type of career can be extremely challenging, especially when feeling awkward or introverted. Regardless of which category you fit in,...
For attracting and securing new customers, you rely heavily on your sales team. Although you might be one of the fortunate companies that have no issues, more than likely...
More than 83 million millennials were born between 1980 and 2000 in the United States alone. Those individuals, who are now in their teens, twenties, and thirties, spend approximately...