Does this sound familiar? We have a hot new product. R&D has worked on it for months.The vision is there and product marketing is ready to do with brochures, events, press releases and more.
What's missing?
You need sales leads. A demand generation program is needed. Lead generation depends on content marketing. And you need a well-connected leader to help you launch your program.
Option A - Use the traditional PR route. Issue some press releases and do a few splashy and very expensive events. Lots spent and not much to show.
Option B - Hire the Fearless Competitor, President of Find New Customers and an expert in Demand Generation and Social Media.
Under Option B, here's what happens in one month:
Pre-Planning: 3-5 days of planning and strategy onsite
- Understanding the value
- Clarifying the target audience
- Documenting the challenge being addressed
- Planning the content marketing strategy
- Mapping content across buyer variables
Deliverables
- Weekly syndicated blog articles published and distributed to social media.
- 2 online videos created and published.
- A press release, including a high quality video, is published.
- Podcast interview of a senior executive is recorded and published.
- Facebook fan page and Twitter handle is created.
- A Tweetchat is organized around the launch.
- We close the month with a virtual product launch - an online event.
Pricing: We use value based pricing, meaning it is based on the results you expect.
Hot News:
Now that Fearless Competitor has been awarded licensed syndication, it is being distributed more broadly than ever, including:
- Wall Street analysts researching industry trends or companies in their sector.
- Companies monitoring how people are responding to their product launches and competing products and services.
- PR firms tracking their clients' reputation in the blogosphere.
- Law firms gathering information for their cases or looking to uncover critical content for their clients.
- Governmental agencies or lobbying firms tracking sentiment on certain hotbed issues.
This means Find New Customers is able to share your messaging more broadly than ever.
