Progressive Profiling from Jeff Ogden on Vimeo.

If  you've ever filled out a long and tedious signup form, you've experienced the need for progressive profiling.

Here's an example of a long and tedious form. Please don't fill it out.  We don't do that to our fans.  Just scroll down below the form to see a better way.

Progressive profiling is the process of collecting information over time, gradually.  We only need a system smart enough to keep asking the right questions.  As a result, we can ask for very little information at the start.

In this example, we ask only for first name, last name and email.  That's it.  In future visits we'll ask for company name, title, employee count, etc. -- just a bit at a time.

Our goal is to build a relationship over time and build trust.