Proven Methods for Stepping Up Your Local Marketing Strategy
Local marketing campaigns can be overwhelming. You may feel that even though you put in a tremendous amount of effort, you are still searching for a needle in a haystack.
Most professional marketers agree that the return on investment for local campaigns can be much higher than for campaigns with a global audience. However, businesses allocate an average of just 20 percent of their marketing budgets to local marketing efforts. The primary reason for this is that finding customers within a local community requires a great deal of work.
In order to step up your local marketing strategy, consider the following information.
Local Marketing Tips
Sure, you can use AdWords campaigns and local listings, which will certainly help, but to be successful in reaching local customers, you must do more. For starters, identify local partnerships that have digital benefits. This includes such opportunities as 5K races, film festivals, farmers markets, and so on. By doing so, you have a reach that cannot be automated.
You benefit from local partnerships in a number of ways. For example, you have a better chance of being mentioned on social media platforms, as well as in newsletters and on websites. Keep in mind that not every local event sponsorship needs detailed attention. This is why it is so important for you to create partnerships that offer digital benefits.
Something else to consider is getting involved with local bloggers. With this type of engagement, conversations take place. Find bloggers in your area, and then reach out to talk with them so that a mutually beneficial opportunity to market can be identified. The goal is to provide the blogger with something that he or she considers valuable in exchange for that person writing about your business.
It is also imperative that you start building local public relations connections. If you want the local press to know about your business or brand, then you need to develop a region-specific story. In other words, your story should tell people who you are, why you exist, how you help the community, and more.
You can also use modern-day technology to better connect with the local market. Today, a number of outstanding services exist that make this possible. One example is Slick Text, which has an amazing reach through text messaging. This method of marketing saves time and money while connecting with people in your community.