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Below you'll find many articles, podcasts and other content for you to learn.

However, there's even more great content on the Insiders page, which can only be access via a free signup.

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Mad Marketing TV - Interviewing top marketing and sales experts

Publishes twice a week with a great TV-style show.View

The CMO Guide to Marketing ROI

Aprimo, a client of Find New Customers, sponsored this great content.Download Now

How to use story-telling to engage prospective buyers

The harsh reality is that people do not buy products or services. They actually buy the stories around those products or services.View

Article Marketing - Evan Carmichael

Sharing thought leadership content on well connected article sites is a great way to build inbound links and improve search rankings. We recommend the site Evan Carmichael.

Evan Carmichael

Great video clip on passion

Great video from Seth Godin. Super video clip to get your juices flowing.View

Focus.com Experts Roundtable on B2B Lead Generation

Hosted by the Fearless Competitor, Jeff Ogden, four top experts in business to business lead generation discuss best practices.Download Now

Insights from Lead Generation Optimization Study with Jim Dickie of CSO Insights

Jim shares data and great insights from nearly 600 companies they studied in their 2009 Lead Generation Optimization Study.Download Now

Social Media

The Definitive Guide to Lead Nurturing -- a Marketo Workbook

Lead nurturing is the process of keeping in touch gently with customers who are not yet ready to buy. It's also what most companies miss.Download Now

Visual Guide to B2B Facebook Pages

Download Now

Avaya Goes Social with Paul Dunay

The author of FaceBook for Dummies shares the story of how his company, Avaya, embraced social networking.View

Thought Leadership interview with Kim Albee of Genoo

Kim Albee, CEO of Genoo, interviews the Fearless Competitor about demand generationView

Insiders: Marketo's Secret Sauce with Jon Miller, VP Marketing at Marketo

Jon shares Marketo's unique approaches to lead generationView

Case Study: Marketo's Secret Sauce for Lead Generation

Great webinar for the VP, Marketing of Marketo. How they have become one of the fastest growing ever.View

Outsourced lead gen up to 43% better results than in-house

Good article comparing the in-house approach to outsourcing lead generation to a company like Find New Customers.Download Now

Lead Nurturing

Demand Generation Guru Jeff Ogden Discusses Power of Lead Nurturing with The Brooks Group on SalesBuzz Radio

Press Release from radio showRead More

Need for content in marketing automation -- podcast with Jim Burns of Avitage

Jim Burns, CEO of Avitage, sits down with the Fearless Competitor for a discussion of the need for a content strategy with marketing automation.View

Lead Nurturing ROI Example

In this example, a company has 80 leads and 10,000 inactive prospects in the database. Currently, only .4 percent of the inactive prospects buy, so the company decides to embark on lead nurturing. Please note that the cost drops too. Assuming a $90,000 budget, the cost per lead drops by 33% -- from $750 per lead to $500 per lead.Download Now

7 Reasons why Marketing Automation Fails

Jep Castelein and Arthur Germain discuss the 7 reasons why marketing automation fails with the Fearless Competitor, Jeff Ogden.Download Now

Lead Nurturing

Lead nurturing is the process of building trust over time with qualified buyers who are not ready to buy right now.Read More

Driving revenue from better messaging with Jay Mitchell of Motum

You'll learn the importance of great messaging, where most companies fail and the four characteristics of great messages from this top expert.Download Now

Software Equity Report -- the state of the software business

Download Now

Increasing the Effectiveness of Marketing Automation with Jim Burns

Download Now

One minute of marketing tips from expert Seth Godin

What's Wrong With Tech? John Keenan talks to the Fearless Competitor

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How to tell your brand story to boost sales

The words you use to describe your products and services can make a big difference in sales results. This e-book shows how it is done.Download Now

Website Makeovers: 3 Things Buyers Want to Find

How to turn your website into a selling tool.Read More

Event Marketing -- podcast with top execs from Level3 and Acteva

Barbara Dondiego, SVP Marketing at Level3 and Ed Lemire, EVP of Marketing and Products with Acteva discuss trends and take-aways in Event Marketing with the Fearless Competitor, Jeff Ogden.Download Now

How to Find New Customers to be taught at University of Notre Dame

Trigger Events with Alen Majer, author of the book Trigger Events

With buyers in control, sales and marketers need creative ways to get into accounts. This podcast explains how to do it.Download Now

Insights From CMOs - Demand Generation

In this session recorded for The CMO Club, four experts including Brian Harmon - Palo Alto Networks, Paul Dunay - Avaya, Jeff Ogden - Author of How to Find New Custmers, and Jon Miller - Marketo all share insights on demand generation in this new social marketing environment. May 8 2009 Note from The CMO Club "Great discussion on the changing approach customers are taking for learning about companies and making decisions about buying products and solutions." Highlights include: - the changing role of sales and marketing in this lifecycle - understanding your best sources of revenue across existing customers, new leads and lead nurturing - the importance and approaches for truly understanding your customers - setting expectations up front with sales on marketing's role and metrics for demand generation - the intersection of brand and demand generation.View

3 Key Challenges for B2B Sellers - and what to do about each

5 Top Priorities for Chief Marketing Officers

The CMO Club recently conducted a series of CMO interviews, and these 5 priorities emergedRead More

Demand Generation in the first person -- with John Petralia of Iron Mountain

The Fearless Competitor interviews the former Chief Marketing Officer of Iron Mountain, John Petralia, to learn his firsthand experiences and recommendations. Great interview and very thought-provoking.Download Now

Demand Generation in the first person: Kent Huffman, CMO of Bearcom

Kent describes his 36 month marketing turnaround. Learn how he did it, what he learned and what had the biggest bang for the buck.Download Now

Case Study article: A Systematic Marketing Success Story: BearCom Wireless

The documented process Kent used to turn around the marketing department at BearCom.Read More

Case Study: Lead Generation Overhaul at IBM/Cognos

This case study, by MarketingSherpa, explains how this software firm grew their lead flow.Read More

Articles

Why most B2B websites fail to help sales

In this article, the Fearless Competitor explains why most B2B websites are a bust and fail to increase sales.Read More

Demand Generation with Trish Bertuzzi, CEO of The Bridge Group

Jeff interviews this expert in lead generation for his white paper entitled "How to Find New Customers."View

Article: Weave stories into your lead nurturing programs

Standard marketing gobbledy-gook does not engage prospective buyers. In the article, you'll learn the right way to talk to prospects.View

Demand Generation interview with Ahmed Taleb of Bulldog Solutions

Marketing needs to go back to basics and rebuild the fundamentals.View

Article: Does your B2B website cut sales costs?

Guest post by Ardath Albee of Marketing InteractionsRead More

Podcast: Lead Nurturing with Jon Miller, VP Marketing, Marketo

Jeff Ogden, in his Demand Generation series, interviews Jon Miller on how to engage target companies not yet ready to buy.Download Now

Close More Deals with Trigger Events

Craig Elias of Shift Selling shares best practicesRead More

Article: Developing Marketing Content Salespeople Actually Use

Most marketing content is never used by salespeople. Marketing expert Ardath Albee tells you how to solve this problem.Read More

Video presentation on lead nurturing by Phil Ferandez, CEO of Marketo

Good whiteboard discussion of an important topic is an easy to understand format with the CEO of Marketo.Download Now

Additional Resources

This is where you will find other contentRead More

Demand Generation interview with Paul Dunay, Global Director of Integrated Marketing for BearingPoint

Main Conclusion: Marketing is a Arms Race with free compelling content as the weapons of battle.View

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Click to listen to the SalesBuzz radio show on Lead Nurturing

Jeff Ogden, the Fearless Competitor, is a special guest on SalesBuzz radio in September 2009.View