Intro to Website Makeovers: 3 Things Buyers Want to Find

Forgive me, please, but most b2b websites I encounter are terribly disappointing.  In today's world your website is your business, plain and simple.  So it needs to be engaging and compelling for your visitors.

Facts from RainToday:

How important is a service provider's website? Very! And, it has gained influence since 2005…

58% of buyers indicate they are "very" or "somewhat likely" to identify and learn more about service providers from their website.

80% of buyers indicate that they typically visit the service provider's website before buying.

I feel for those out there who feel lost.  What can I do to my website to achieve those goals?  Below you'll find one of my most popular blog posts on Website Makeovers.  I hope you enjoy it.